个人开wish店的风险主要存在于三个方面

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如果论平台的知名度,wish美国市场的知名度很高,因此有很多个人用户针对美国市场销售产品时会选择wish,却没有关注到个人开wish店的风险,这一类型的风险是存在于多个方面的,对wish平台仔细的分析,可以发现个类别产品销售量排名前20的店铺几乎清一色的都为外贸企业店铺,很少有个人店铺,为何会出现这种状况呢?原因就在于个人在应对各种风险时成功规避风险的概率是很低的,这也就会导致后期店铺运营危机重重,甚至会在运营中亏本。

In terms of the popularity of the platform, wish is well-known in the U.S. market. Therefore, many individual users will choose wish when selling products in the U.S. market, but they do not pay attention to the risk of opening a wish store. This type of risk exists in many aspects. A careful analysis of wish platform will show that the risk of opening a wish store is very high, It can be found that the top 20 stores in the sales volume of the products in each category are almost exclusively foreign trade enterprise stores, and there are few individual stores. Why is this situation? The reason is that the probability of successful risk aversion is very low when individuals deal with various risks, which will lead to the late store operation crisis, and even loss in operation.

首先是人工不足问题,wish上优化能否出色,直接影响着店铺排名,这一点很多店家都有体会,如果是大型商业机构,则可以安排出足够多的人手通过站外引流的模式来增加产品销售业绩,同时会以大量的资金砸在平台上,获得更好的产品推广位置。但对于个人用户而言,由于缺乏资金也没有足够的人手,所以无法获得产品推荐位置,用户搜索时,其店铺产品的排名也无法提升起来。

遇到这种问题后应该怎么解决呢?此时一定要关注到LISTING优化,由于大企业有众多引流渠道,所以在进行这一类型优化时,完全可以进行批量优化,即使出现瑕疵,对于产品也不会造成太大的影响,但在个人用户而言,如果不这样做,几乎无法将产品销售出去,所以要尽量做到手工优化,确保TAGS对应,只有在定位精准的状态下才能够起到一定的效果。

其次是价格权重危险,不论是在wish平台,还是在其他的一些电商平台,价格权重对于商家造成的影响都是非常大的,例如一些大型企业优惠促销活动日旗舰,产品的价格优惠空间甚至低于一些小商家的产品进货成本,这种状态之下个人店铺几乎很难扛住价格打击,被快速挤出页面排名的概率非常高,甚至有些时候会被挤到几十页排名之外。出货量最大的活动期间,小店铺个人经营者几乎很难获得收益。

wish平台上个人用户的唯一优势就在于该平台的描述文本为纯文本,因此在产品描述过程中,做到精准贴切,能够给用户带来一些优势,由于排名权重方面平台方会重点考虑到产品的贴切精准度,所以个人用户上架新品时能够快速对产品TAGS修订,这是大型企业不能比拟的,这也是在该平台上个人用户能够提升产品销售业绩的最佳模式。其他方面个人用户店铺能够占据优势的概率都不会太高。

个人开wish店的风险还存在于售后层面中,由于产品销售涉及到海外用户,因此产品邮寄之后,一旦购入方用户因为种种问题而反馈虚假信息时,对于产品销售方企业是非常危险的。产品销售到海外,让用户将产品邮寄回店铺进行货物调配,个人用户难度很大。想要做到这些,大型外贸企业自然不困难,这一类型企业可以通过大量铺货或者是海外仓形式在当地为用户调换产品,所以遇到恶意退款这种情况时能够有效快速解决问题,但个人用户开店时由于无法建设海外仓,遇到用户强制性退货,最终只能哑口无言,不要产品,直接将款项退还给购买用户方,这会导致店铺运营中接连亏损。即使遇到某些买方恶意退货行为,大型的外贸企业资本雄厚能够承担这一类利润削减,但个人店铺用户却无力承担这一类型的利润削减,最终很有可能经营多日,只能够做到开支和收益持平,无利润收益状态下也就没有了开店的意义。

个人开wish店的风险也存在于通关检查层面中,一旦某种类型产品是昂贵产品,通过海关时遇到问题,无法通关,被直接退回,相应的邮费则全部由店家承担,一笔或是两笔交易出现这种状况对于店家影响不大,但在多笔交易中都出现了相似问题,店家的亏损会极为严重。个人在wish开店遇到如上这些问题时,都会导致资金受损,因此个人开店必须谨慎。例如通过建设虚拟仓方式有效降低恶意退款行为,通过海外代理通关机构,遇到通关问题时帮助解决问题等等,只有全方位的考虑到这些问题,才能够在涉外产品销售过程中减少遇到问题的可能性,此后,长期经营中个人店铺经营者才能够在产品销售中获得收益。

The risk of opening a wish store also exists in the level of customs clearance. Once a certain type of product is an expensive product and can not pass through the customs, it will be returned directly, and the corresponding postage will be borne by the store. One or two transactions have little impact on the store, but there are similar problems in many transactions, The loss of the store will be very serious. When an individual encounters the above problems when opening a shop in wish, the capital will be damaged, so he must be cautious when opening a shop. For example, through the construction of virtual warehouse to effectively reduce the malicious refund behavior, through the overseas agency customs clearance agencies, to help solve problems when they encounter customs clearance problems and so on. Only when these problems are fully considered, can the possibility of problems be reduced in the process of Foreign-related Product sales. After that, in the long-term operation, individual shop operators can obtain profits in product sales.