Wish智能算法解读

点开Wish的商户平台后,最先看到的就是那句“移动跨境电商平台,智能算法成就全球热卖”,看来Wish的智能算法已经成为了该平台安身立命求发展的技术支撑。究竟多智能?智能算法在算什么?或成为卖家共同的疑问。

After clicking on the merchant platform of wish, the first thing you see is the sentence "mobile cross-border e-commerce platform, intelligent algorithm has become a global hot sale". It seems that wish's intelligent algorithm has become the technical support for the platform to settle down and seek development. How smart is it? What is intelligent algorithm? Or becomes the seller common question.

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Wish的智能算法可以理解为计算机收集用户数据决定推荐商品的机制。这种类似的智能算法广泛应用于各种电子商务网站,但Wish智能算法的逻辑更加细致,推广更加准确。最重要的是,它真的可以防止计费...

举例说明:某Wish卖家在平台上售卖类似丝袜、内衣等女性生活用品,为了快速达到营利目的投机取巧一顿刷刷刷。销量上来了,好评也多了。然而就在此时Wish的智能算法微微一笑:小同学你还是太年轻了……原来,Wish平台的推荐商品机制不再单纯的看商品售卖的量和好评,它更看重购买该产品的用户是男是女、用户年龄、平时的购物倾向等等非常细致的数据来判定该向哪些相似用户来推荐你的商品……换句话说,如果该卖家的“刷单团队”账号都是老爷们儿的话,Wish的智能运算很可能会判定你刷单的丝袜或者内衣为“不适合女性购买”的尴尬位置,结果导致你售卖的女性产品根本就不会推送给女性用户。

与其他平台相比,Wish平台做得最多的就是将用户、商品全部标签化,根据消费者和商品的标签进行智能匹配。再次用一句大白话来形容,连看都玩过吧?或许它就是这个意思。因此,再次以类似于刷单的方式与Wish的智能操作战斗,显然是不科学的。

大禹治水,宜疏不宜堵。Wish卖家要做好的绝非是跟智能运算的法则背道而驰,如何利用它成就自己的店铺就成了思考的重心。其实转念一想,WISH智能运算的“标签化”逻辑对大多数卖家还是有利的。只要做好产品、莫心急,随着时间的推移,Wish平台直接承包了你的推广、推荐、商品定位等多种后续建设服务。卖好的产品,耐着性子经营或许就是WISH平台最“笨”也最聪明的经营攻略。

Dayu's water control should be dredged rather than blocked. What wise sellers should do well is not to run counter to the rules of intelligent operation. How to use it to build their own shop has become the focus of thinking. In fact, on second thought, the "tagging" logic of wise intelligent computing is still beneficial to most sellers. As long as you do a good job in products, don't worry. As time goes on, wish platform directly contracts your promotion, recommendation, commodity positioning and other follow-up construction services. Selling good products and operating patiently may be the most "stupid" and smart business strategy of wish platform.

综上所述,在Wish平台上“刷单”并不可取,正因如此,明智的卖家都选择和智能算法做好朋友,而不是挑战Wish平台的核心技术和智能算法对着干。